Öland is the most popular holiday region in Sweden. The high number of sunshine hours as well as the many beaches are certainly two of the major reasons. Even though there are only 25,000 people living in Öland, the second largest Swedish island after Gotland, their number increases substantially in summer. It never gets crowded in Öland, however, as there are countless fantastic spots along the 130 km long coastline. Öland is connected with the main land through a bridge, which was the longest in Europe at the time it was opened in 1972.

Öland's climate and landscapes are unique. Starting with the extensive forests in the North of the island, over varied coastlines to the famous bird observation points in the South of the island, there is much to see.  One of the culturally most important historic sites is Borgholm castle, which was built in its characteristic form with four towers in the 16th and 17th. Large parts of Southern Öland belong to the World Heritage Site Stora Alvaret, a lime stone area with a unique flora and fauna, and even a number of endemic species. Carl von Linnéaus, the famous Swedish natural scientist, was already fascinated by this area. There are also numerous pre-historic sites, such as Gettlinge and Eketorp. Öland is also characterized many windmills, which are partially more than 300 years old. In autumn, the island celebrates the famous Harvest festival, which attracts visitors from all parts of the country.